HIPPEAS’ co-founder Livio Bisterzo recently announced that the company had received new investors including Leonardo DiCaprio and Strand Equity Partners. DiCaprio is an Oscar-winning Hollywood actor while Strand Equity Partners is a leading growth equity fund operating in the US.
Livio Bisterzo said that he was excited that Leonardo DiCaprio and Strand Equity Partners were joining the HIPPEAS family. He added that it was incredible that the snack brand was bringing on board partners who share its values and vision as it grows in both the UK and the US. He was enthusiastic to welcome the two new partners and looked forward to sharing the journey with them.
Strand Equity Partners’ co-founder and managing partner Seth Rodsky commented that HIPPEAS is not only a high growth company but also a differentiated brand that has grown a lot in a short time. He added that the brand’s unprecedented market traction was a testament to its product offering that combines creative flavor with nutrition. Rodsky stated that his company looked forward to partnering with Bisterzo and his entire talented management team.
The size of the investment from DiCaprio and Strand Equity Partners has not been disclosed. DiCaprio has further invested in Love in the Wild, a sustainable seafood brand. HIPPEAS makes organic chickpea puffs that come in six flavors including Vegan White Cheddar, Far Out Fajita, Maple Haze, Sriracha Sunrise, Happenin’ Hickory, and Pepper Power.
Italian entrepreneur Livio Bisterzo presently lives in Los Angeles with his family. Before settling in the US, Bisterzo first moved to the United Kingdom aged 18 to study at London’s University of Arts. Thanks to his marketing background, Bisterzo founded an events company in 2003, his first entrepreneurial venture.
He later proceeded to create a successful business portfolio that ranged from consumer brands like Little Miracles and Kyoku for Men to Hospitality brands like Maddox Club and Pollen St. In 2015, Bisterzo started Green Park Holdings to make innovative multi channel drinks and food brands. The company’s first brand was HIPPEAS, which launched in 2016.
Green Park Holdings aims to make a positive change in the food and beverages industry by creating premium, affordable, and better-for-you products. HIPPEAS partnered with Farm Africa to support Eastern Africa farmers build prosperous lives.
Find more about Livio Bisterzo: http://www.thedrum.com/news/2016/06/14/hippeas-snack-brand-launches-branding-inspired-modern-hippie